Marketing

2024

Locker Live, Inc.

Since its debut, Locker has carved out a niche in the DFS market with its innovative real-time prediction format during NFL games. Launched as a free-to-play app in 2023, Locker was now gearing up to introduce paid games and an exciting new Leagues format.

Locker Live, Inc.
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About the project

Locker required a comprehensive solution to rapidly enter the market with a hard deadline of Week 1 of the NFL season. In addition to meeting this tight timeline, the company set ambitious goals to launch a robust Leagues program, signing and equipping hundreds of new league managers. The strategy prioritized incentive-based contracts, supported by a full-scale marketing program designed to assist league managers in recruiting members through extensive marketing efforts conducted on their behalf.

Locker Live, Inc.
The solution

Our approach started with the implementation of a comprehensive CRM system and a robust lead generation program that produced thousands of league manager leads. Automated sequences of emails, calls, and texts were deployed to drive meetings and conversions.

We developed, tested, and optimized a complete sales program, which was then used to train an internal sales team on the pitch and creative assets. Once league managers were signed, they were seamlessly onboarded into a marketing funnel designed to support their recruitment efforts.

Each week, managers received tailored updates and unique assets, including high-performing ads, copy, and messaging. Performance metrics were meticulously tracked, and the next week’s assets were refined and optimized based on these insights to ensure continuous improvement and effectiveness for both the managers and their audiences.

Locker Live, Inc.
Locker Live, Inc.
Results

This program successfully onboarded over 500 League Managers ahead of Week 1 of the NFL season, driving more than 6,000 unique app users.

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Press
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